Sasha Tregebov

Sasha Tregebov is the Director of the Behavioural Insights Team’s (BIT) Canadian office. He has overseen almost 100 applied behavioural science projects at BIT since joining the New York office in 2017 and founded the Canadian office in 2019. Prior to joining BIT, Sasha co-founded and led Deloitte’s behavioural science practice in Canada. He holds a Master’s degree in Public Policy from Toronto Metropolitan University.